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I’m thrilled to share that I’ve recently taken on the role of Product Owner at PortalPRO, following the acquisition of our startup. It’s an exciting journey, and I wanted to give you a glimpse into my responsibilities and the work process in this new position.


  1. Crafting the Vision: I’m tasked with defining and communicating the product vision and strategy to our talented development team, aligning everything with the broader business goals.
  2. Stakeholder Communication: Acting as the bridge between various stakeholders, I gather insights from customers and other teams to make informed product decisions.
  3. Backlog Management: I’m constantly tweaking and prioritizing the product backlog based on business value and strategic goals, making sure it reflects our evolving priorities.
  4. Release Planning: Working closely with development teams, I plan and prioritize releases, setting clear goals and ensuring everyone is on the same page.
  5. User Experience Collaboration: I collaborate with our UX/UI designers to ensure our product not only meets users’ needs but also delights them aesthetically.
  6. Development Team Collaboration: Daily interactions with the development team are crucial. I answer questions, provide clarifications, and participate in all aspects of sprint planning, review, and retrospectives.
  7. Acceptance Criteria: Defining clear acceptance criteria for user stories ensures that the completed work aligns with our standards and goals.
  8. Customer Feedback: I’m actively gathering and analyzing customer feedback, using those insights to shape our product’s evolution and improvements.
  9. Market Research: Staying informed about industry trends and competitors is key. I use market research to identify opportunities for innovation and improvement.
  10. Metrics and Analytics: Defining and tracking key performance indicators (KPIs) helps me measure the success of our releases and make data-driven decisions.

Work Process:

  1. Backlog Refinement: Regularly reviewing and refining the product backlog keeps it aligned with changing priorities and feedback.
  2. Sprint Planning: Participating in sprint planning sessions helps us prioritize user stories for upcoming sprints, ensuring a clear focus for the team.
  3. Daily Standups: Attending daily stand-ups keeps me in the loop about the team’s progress and allows me to address any blockers they may be facing.
  4. Sprint Review: Participating in sprint reviews is essential for evaluating completed work and gathering feedback for continuous improvement.
  5. Retrospective Meetings: Engaging in retrospective meetings is a crucial part of our continuous improvement culture, helping us identify areas for enhancement in our development process.
  6. Cross-Functional Collaboration: Working closely with cross-functional teams like marketing, sales, and customer support ensures a coordinated approach across the board.
  7. Continuous Improvement: Encouraging a culture of continuous improvement is at the forefront of my approach, ensuring that we learn from both our successes and challenges.
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